Phil Spector always claimed that his records were "little symphonies" and with 'You've Lost That Lovin' Feelin', Spector proved his point. It was Sam Phillips who years earlier had said that in Elvis he had found a white man with the soul of a black man. In The Righteous Brothers Spector had found two white/black singers. Now all he needed was a song.
The title, 'You've Lost That Lovin' Feelin' was decided upon even before Barry Mann and Cynthia Weill were called upon to write the song. A week of studio sessions were spent creating the Spector 'Wall of Sound' backing and only then were Bill Medley and Bobby Hatfield called in to add the vocal. The record was too long for radio so Spector had all the record labels printed up with a playing time shorter than the actual length of the record in the hope that radio programmers would not notice.
Sometime later Spector tried to repeat his success by speeding up the tempo and throwing everything including the kitchen sink into the mix for 'River Deep. Mountain High', but the record was a flop in the US, though a hit in the UK. Spector was disheartened and retired from record production for a while, leaving 'You've Lost That Lovin' Feelin' as his masterpiece.
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