The Prince of Wails, The Nabob of Sob, Mr Emotion - the guy who made Elvis possible. Before the part deaf Ray came along most white singers stood straight and crooned even straighter into the centre stage mic. But Ray, who had been working R&B clubs and who'd linked with Laverne Baker's manager didn't conform. He gyrated as if in agony and part with musical phrases as if they were being drwn from him by torture and almost launched the 'art is pain' school single handed. After Ray had subverted the charts Elvis and his hip-swinging peers came easy.
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